About Us | Imperio by Johana Women's Fashion Boutique

About Us – Imperio by Johana

Our Story: More Than a Store, a Solution
Welcome to Imperio by Johana — a boutique born from a love of true self-expression and a frustration with the status quo.

I’m Johana Cardona. For years, I struggled to find style in a world of fast fashion that fell apart and beauty aisles full of questionable ethics. I wanted more than trends; I wanted pieces that felt good, lasted longer, and aligned with my values.

That journey is why Imperio exists. This is a space where you’ll find curated fashion and clean beauty that empower you to feel confident, elegant, and unapologetically you.

Our Core Values: The Heart of Everything We Do

  • Inclusive Fashion for Real Bodies: From chic boutique dresses to our curvy-friendly denim, our pieces are designed to flatter and celebrate diverse shapes and sizes.
  • Cruelty-Free Beauty, Always: We believe glamour shouldn’t come at a cost. Every beauty product we stock is vegan or cruelty-free.
  • Conscious Curation: We handpick trendy tops and timeless pieces that blend quality, comfort, and style — items you’ll love for seasons to come.
  • Women Empowering Women: Imperio is more than a boutique; it’s a movement dedicated to supporting your confidence, independence, and journey to self-love.

Our Promise to You

When you shop with us, you’re choosing:

  • Radical Transparency: Honest product descriptions, clear policies, and secure checkout.
  • Exceptional Care: Friendly support, fast shipping, and hassle-free returns.
  • A Kinder Choice: Partnerships with brands that share our sustainability and ethical values.

Thank you for supporting a small business with a big heart. You’re not just a customer—you’re part of our community.

Here’s to expressing who you are, from the inside out.

With love,
Johana Cardona
Founder, Imperio by Johana

P.S. Curious about the bigger vision behind Imperio? 🌟 Discover The Imperio Mission →